The Wilders opened the Orlando shop in 2008. "Regrettably Sweet by Holly will be exiting the Jacksonville market permanently. … Unfortunately, since covid the brand has proved unable to operate successfully in this location," the post read.Ĭustomers with outstanding cake or cupcake orders were told to contact the Orlando store - under separate ownership - for assistance. The Town Center bakery closure was announced last Thursday in messages posted on the specialty bakery's social media sites. Hollis Wilder was a three-time winner of Food Network's Cupcake Wars and the face of Sweet by Holly, which has its flagship shop in Orlando. The couple are minority owners of the Jacksonville store. 'I didn't know this was going to be my calling': First Coast Cookies to open its second bakery Olio, Wing-It Jax and Ocean 60: In 2022, some longtime favorite Jacksonville restaurants have closed. Local restaurant news: What's new or coming soon to Town Center and Southside neighborhoods "Ownership/upper management takes full responsibility for failing to reinvent the business in Jax successfully in our new reality," he said. 137 "had nothing to do with our amazing staff and loyal customers." Wilder emphasized closing the store at 4624 Town Crossing Drive No. "The store simply ran out of time and money," Barry Wilder, who with his wife, celebrity chef Hollis Wilder, operated the Town Center bakery, told the Times-Union. Sweet by Holly tried but ultimately failed to overcome challenges such as changing customer buying patterns and turn style-like staffing struggles rooted in the lingering aftermath of the COVID-19 pandemic. Johns Town Center, a gourmet cake and cupcake bakery that garnered national attention via Food Network has permanently closed after 11 years. After initially announcing plans to relocate from St.
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